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Necessity is the mother of invention. That best describes today’s winemakers' challenges and sings the praises of those who see challenges as “creative challenges”. We can “wine” ourselves into a corner, complaining that: Budgets are tight. Consumers are looking for an experience, not just a sip. Marketing teams are looking for ways to do more with less. Today’s wine buyer wants the wine to be authentic, have character and a story! Oh, my oh my! But wait, we can pivot, fin

Photo credit: Adobe.com When you taste wine, do you hear music? Sometimes I do! A good Syrah does not blare like a trumpet or focus on a single note. Instead, it reflects the delicate, thoughtful hand of the winemaker. So I wondered, if Syrah were a musical instrument, which one would it be? It isn’t a flute, nor a trumpet. It has range, texture, and the ability to shift mood without losing its identity. There are subtle differences in how Syrah is used in wine much lik

Have you noticed the subtle shift in spending toward “experiences” rather than products? While many industries struggle to create compelling product experiences, the wine industry offers one of the most powerful: the wine tasting room. In the typical retail setting, consumers purchase first and evaluate later. With the tasting room, the order is reversed. The guests experience the setting, learn about the vineyard or the winemaker, and sample the wines. Then, they decid